Farmer Communication & Action

Providing a menu of safe, accessible, cost-effective solutions as well as targeted knowledge and support to enable farmers to make informed IPM decisions.

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Project Description 

 
This project aims to empower farmers so that they can make informed decisions based on a choice of options and tools which are accessible, affordable, and effective at controlling FAW but which also increase resilience to other pests, diseases and threats. The focus of activities will be on developing comprehensive farmer training and communication resources, including access to digital IPM to drive improved practices in the field. Key questions we want to explore with farmers include:

 

  • What resources do farmers need?
  • In what ways can we better communicate?
  • What are the ways farmers can improve practices in the field?
  • What are the barriers to improving IPM?
  • How can farmers be teachers?

Farmer Communication Workshop Series


More effective farmer communication is vital to driving long-term IPM for plant pest and disease control, including controlling fall armyworm. But communication is more than just “telling” farmers what they should do.  Effective communication leads to an enhanced understanding amongst all participants, of the problem and the possible solutions, which in turn increases the likelihood of behavioural change when supported by the right incentives.

Over the next 6 months, we are running a farmer communication workshop series consisting of regional-level workshops, national-level discussions and the development of a publication which will bring together all the case studies, best practice and learnings gathered from across the series.

Regional Workshops

Part 1: Understanding Farmer Behaviour for Effective Communication and Action

Tuesday, 8 June 2021 (10 am Singapore time).

Watch the RECORDING here.

Download the PDF of the presentations

Description: Understanding why farmers behave in certain ways is critical to informing how to best communicate and drive long-term sustainable change in farmer behaviour for improved IPM/FAW control.

 

Speakers: 

1. Dr K L Heong, Distinguished Qiushi Chair Professor, Zhejiang University, Hangzhou, PR CHINA, Former Principal Scientist, International Rice Research Institute, Philippines - Malaysia: Importance of policies, structural reforms and enhancing farmers’ ecological literacy. Experiences from rice. 

2. Dr Y Andy Trisyono, Professor, UGM: Research in Indonesia – Understanding Farmer Behaviour Towards FAW Control. 

3. Delisa Jiang, CropLife Asia, Exploring behavioural science approaches for farmer communication: A case study of farmer PPE uptake in India 

4. Philipe Bujold, Understanding farmer behaviour - a behavioural scientist perspective 

 

Part 2: Case studies of Farmer Communication

Tuesday 27 July 2021 (10 am Singapore time)

Description: Understanding the different ways to communicate more effectively to farmers drawing on successful approaches in the field.

Questions: What are the different modes of communication that can be used to reach out to farmers? What are examples of effective communication strategies that have worked in ASEAN? In other regions? On IPM?  Digital, Radio, Print, FFS/ToT? How can farmer-to-farmer communication be better utilised?

 

Part 3: The Behaviour of Pesticide Purchasing and Use

Tuesday 7 September 2021 (10 am Singapore time)

Description: Uncovering behaviour around the purchase and use of pesticides is critical to driving responsible pesticide use. 

Questions: How are farmers making decisions about the use of pesticides? When do they make decisions? What is communicated at the point of sale? How is external communication able to influence decision-making? How can we communicate better regarding pesticide use? 

Part 4:  Guidance for Communication – Top Tips for Effective Farmer Outreach

Tuesday 23 November (10 am Singapore time)

Description: Guidance for communicating better to farmers – drawing on lessons learnt to help improve farmer communication.

Questions: What are some of the top tips for better communication on IPM? How can we combine communications modes to strengthen messaging? What hasn't worked well?

Further Resources

#1

Framework for Strategic Communication during Pest Outbreaks: Learning from Fall Armyworm.

This CABI-developed Framework is the result of a consultative process convened by CABI in 2018 in Africa that brought together communication and knowledge management stakeholders with key agricultural government representatives.  The Framework provides a set of guiding principles and tools to assist governments with the production of Country-Level Communication Strategies for FAW and other major pests. Part 3 provides communication guidance tools and templates.

#2

Building a resource-base of communication materials

Do you have examples of communications for farmers on FAW control or IPM in general? We want to build a resource base of different communications (posters, videos, online tools, recordings, etc) to share across the community.  We are also interested in your thoughts on successful ways to develop farmer-led communications.

#3

Workshops:

Farmer-led  communication approaches

From June, a series of workshops in the region will be held with interested stakeholders on communication and resource needs for farmers on FAW. Register your interest here if you would like to participate in the series.